Before I get to the meat of this column, my main question about the 2020 iPhone SE is why it took Apple so long to release it? The original came out in 2016, and was fundamentally an iPhone 5s with most of the guts of the far-faster iPhone 6s. While it mostly went under the […]

Despite all the critical misgivings, the original iPhone SE was a hit with the audience to which it was marketed. While Apple had moved on to handsets with 4.7-inch and 5.5-inch displays before the spring of 2016, there were millions of customers who thought they were too large. A four-inch display was quite enough, particularly […]

For several years after a tremendous growth curve, iPhone sales began to hit a wall due to size; the physical size of the device that is. Although Samsung and other companies delivered handsets with displays of five inches or more, compared to the iPhone with four inches, Apple had an argument against that approach. The […]

When the question comes up, Apple regularly denies that it’s deliberately making, or sabotaging, older gear to become obsolete; there is no nasty planned obsolescence plot that will force you to buy a new model before its time. But it’s not that Apple hasn’t done things to foster that impression. It almost always seems as […]