If you just look at the changes and improvements in the new iPhone, it’s fair to conclude that Apple did a lot of work to make things a lot better. And that’s before you consider the elaborate construction processes and the usual high level of fit and finish. All told, it’s faster, looks better, has […]

From the day he took over as CEO of Apple, Tim Cook had to work overtime to prove his mettle. He was operating in the shadow of Steve Jobs, and maybe nobody could carve out a distinctive place in the sun after that opening act. But it’s also time to be realistic. Consider that Jobs […]

Yes, I realize that most of next week’s attention will be on the iPhone 5. It’s obvious that’s the model name, because of the faded number five on Apple’s invitations to the media. Most of the expected specs have been published, the usual leaks of raw parts from Chinese component makers have given you a […]

Predictably, Apple has announced a media event for 10:00 AM Pacific on September 12 at the Yerba Buena Center for the Arts in San Francisco. Along with the telltale words “It’s almost here,” there’s a faded number five. I suppose there’s little left to say, but Apple will manage to stretch it out over an […]