A familiar scenario is being played out. A rumored Apple product is being declared a failure even before it has been announced, let alone shipping to dealers and customers. It’s about the alleged iPhone 5se, which would allegedly put most of the guts of an iPhone 6s unto what appears to be the body of an […]

So OS X El Capitan has been out for nearly six months. So, therefore, it must be time to talk about its successor. Before I get started, I am not going to speculate as to which California-based scenic landmark Apple will choose next. In the scheme of things, it really doesn’t matter what name is selected, […]

That Apple sold over 13 million new iPhones the first week the iPhone 6s and iPhone 6s Plus went on sale last September seemed promising enough. It fed the expectation of continued rapid sales growth for the iPhone. But after the needs of the early adopters were met, it appears that sales growth has stalled. The iPhone barely […]

When you read the current chatter about iPhone sales for the December quarter, it doesn’t appear so favorable. If there’s going to be any sales increase at all, it’ll be slight. But whatever that figure, there will be a larger percentage of sales of cheaper gear, meaning Apple’s high average sale price will be a little less […]