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    The Apple Earnings Report: Two Out of Three Ain’t Bad!

    July 24th, 2013

    The naysayers have been after Apple for months, and that, rather than flagging sales, is probably largely responsible for the company’s stock price woes. Ahead of this week’s announcement of June quarter financials, the stock price dropped yet again. Clearly Wall Street expected more bad news. At the end of the day, Apple met their […]


    So Apple Is Working On A — What?

    July 23rd, 2013

    There’s a published report this week indicating that Apple may want to go large with the iPhone and iPad. There’s talk of prototypes of the former with a 4.94-inch screen, close enough to five inches to be identical to the Samsung Galaxy S4. As reported in the Wall Street Journal, the iPad prototype has a […]


    Newsletter Issue #710: Evidence Increases for a Cheap iPhone

    July 8th, 2013

    It almost seems a given in the media that Apple is putting the final touches on a cheaper version of the iPhone. The main reason for the possible existence of such a beast is simple: A healthy portion of iPhone sales involve the two less expensive models, the iPhone 4 and the iPhone 4s. They […]


    Stuff and Nonsense About the Letter “S”

    April 9th, 2013

    There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]