It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

Well, the mainstream media has reviewed the iPhone 5s and iPhone 5c, and given them high ratings. Not perfect, but very good, which puts them among the best smartphones on the planet. But not all the reviews you have read are credible, let alone accurate. Take Consumer Reports, which still believes that the iPhone 4 […]

If you look at the history of Apple’s stock price, even over the past decade, you’ll see it has gone way up, reached a peak, and declined substantially. Last year, it exceeded $700 for a while, until all the bad news, mostly false, overwhelmed the message of Apple’s record sales. Even when the company essentially […]

As I’ve said in previous columns, it seems that Apple can’t catch a break. Just when things seem to be going well, the media says it’s all bad news. Take the announcement that Apple sold nine million 2013 iPhones the first three days they were on sale. No other mobile handset company has come close, […]