There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

There’s an urban legend, highly disputed, that President Obama went on an overseas apology tour during his first term. I’m not going to get into the political by-play, except to point out that Apple CEO Tim Cook has issued some very humble apologies during his term as Apple CEO. And since he also traveled to […]

It’s fascinating how certain media predictions come to be. So there’s a story that Apple will introduce an iPhone 5s, and a cheaper alternative, come August. This would be in keeping with the introduction timetable for the iPhone 5, which arrived 11 months after the iPhone 4s. But there’s yet another story suggesting it’ll happen […]

On Monday, Apple’s stock price remained in negative territory, falling faster than the market as a whole. You have to think the company must be in bad shape for such a thing to happen. But when you read reports that Apple reported record revenues last year, that Mac sales reportedly increased 31% in the U.S. […]