One way for industry analysts to reduce a company’s share of a specific market is to change the market. At one time, iPads were placed in a so-called media tablet category, as opposed to a Windows tablet which, is of course, used for real work. This put a modestly expensive gadget in the same category […]

During the days when Steve Jobs ran the show, Apple and the enterprise appeared to exist in different universes. Indeed, it was once common to claim that Macs were consumer computers, and shouldn’t be taken seriously for business use. The interface was too pretty. Besides, there was no software for the Mac, even though that […]

I suppose this is a subject we’ll get beyond, but it’s early the game for the HomePod, and there are still things left to be discovered. So as more and more reviewers and owners begin to try out their new HomePods, you can bet problems will be discovered. Some might relate to the early adopter […]

Even though the Mac-oriented blogs are still dealing with the implications of the less-favorable review of the HomePod from Consumer Reports, I thought I’d take a breather. But CR has clearly learned that putting Apple in the headlines generates lots of coverage, especially if it’s negative. Now then: There have been published reports that, beginning […]