Forgive me for being naive about it, but I honestly expected Apple to be able to reduce the price of new Macs as a result of the switchover to Apple Silicon. You see, they no longer have to pay a third-party provider for those CPUs, and thus they should not have to concern themselves with […]

I’ve worked for years as a tech journalist. I’ve written for a number of major publications, including a large national newspaper, USA Today, and thus I want to think that I have at least a passing idea of how the other half lives. In this case, other half means someone who can enjoy lots of […]

Branding is obviously quite important to Apple, and that branding needs to be simple, except when it’s not. So quite often one word will do, perhaps with a modifier to reflect the model number, but Apple can also add unneeded complexities. So I have an aging iMac; the full model designation is listed as “iMac […]

First, I’m not going to join the crowd and report about Apple’s financials. They’ve been reported in more places than anyone can count, and if you want to know more, check Apple’s investors page for the raw figures. Now as you’ve probably heard, Apple is reportedly readying the first generation of Macs with Apple Silicon, […]