In response to recent columns about the iPad, some of yous have explained your priorities. You may find valuable uses for your iPads, but others can’t go past a Mac to get things done. It’s very clear you may have different priorities depending on what you need to accomplish, and your preferred methods to perform those tasks. I’ve made it quite clear […]

The question of whether the iPad is meant to be a productive tool may be a significant factor in its future. There are rumors that at least some versions of the tablet will receive an update, perhaps within a few weeks, and that there may be a brand new model. But the issue here is not […]

Apple didn’t deliver as many product updates in 2016 as many expected. While there were new iPhones, with the surprising release of an iPhone SE to meet demand for a small handset, the Mac didn’t get a whole lot of love. The MacBook got a minor spring refresh, although the fall introduction of the MacBook […]

Now despite the fact that Mac sales are stable, and the iPhone is growing again, the iPad has remained a drag on Apple’s numbers. Profits are surely high, but sales keep dropping, quarter after quarter, after reaching a peak in 2013. The main question is why? Were iPads disappointing to all those millions of people […]