One way for industry analysts to reduce a company’s share of a specific market is to change the market. At one time, iPads were placed in a so-called media tablet category, as opposed to a Windows tablet which, is of course, used for real work. This put a modestly expensive gadget in the same category […]

What’s in a week? That’s something Apple’s critics didn’t think about in speculating that iPhone X sales tanked — big time. Despite surveys showing the opposite, the stories were enough to impact the company’s stock price in recent days as people waited for the bad news. Or perhaps lots of corporate spin control. The end […]

I don’t know how important this is to anyone, unless you’re a devoted Apple watcher. But it’s worth a read. So Jason Snell of Six Colors, a former editor for Macworld, ran a survey involving a few dozen tech journalists, developers and podcasters, judging the worth of Apple products and services for 2017. It’s roughly, […]

For the longest time, Apple has maintained that Macs and iOS gear — iPhones and the iPads — are meant to be separate gadgets. Operating systems, related to one another at the core, are otherwise quite different. Macs are meant to be managed via keyboard and mouse, while iPhones and iPads use touchscreens; well, except […]