At one time, Apple CEO Tim Cook was regarded as the man behind the scenes. But in the last year or two, he’s become quite the public personality, appearing on late night TV shows, financial news networks, and the U.S. Congress. That’s quite an achievement for someone who used to be the supply chain guy […]

One reason often mentioned for the 11% drop in Mac sales was the lack of new Macs in recent months. Other than a modest refresh for the MacBook earlier this year, Apple has been silent about what Maca will be upgraded next, and two models are getting old in the scheme of things. The Mac mini […]

When you look over Apple’s history, and its brushes with disaster in the mid-1990s, maybe you can understand the reason for skepticism about the company’s ongoing success. But after nearly 20 years, one would think that such fears, or hopes, would fade away. No company that rises to the heights of Apple, and remains there […]

Even though Apple’s long run of higher and higher sales every quarter has ended for a while, it does appear that Wall Street isn’t near as bearish about the company’s prospects as one might have expected. Now I don’t presume to understand how the market works, for I might well be a rich man today. […]