Note: It’s been a while since I’ve posted, but not to worry. I haven’t given up on this site or this newsletter. But it’s also true that not a lot of things have happened with Apple other than hauling in record amounts of cash and selling iPhones at a greater rate than the analysts expected. Well, […]

t’s been a while since I’ve posted. So the world copes with the ravages of the novel coronavirus, most Apple Stores remain closed, and speculation is rampant on whether or not new products will appear on time. Where is ET when we need them — it? Despite the concerns about delays in new Apple gear, […]

With cash-starved school systems in the U.S. choosing Google Chromebooks and PC netbooks instead of iPads and Macs, many believe that Apple is losing big time in the educational market. Some of that impression comes, according to AppleInsider’s Daniel Eran Dilger, from deliberately manipulated sales numbers, designed to ignore periods of flat or declining sales […]

It’s a known fact that Apple’s motives are often misunderstood by pundits and industry analysts. This may explain why the company often refuses to do what others demand that they do. Of course there’s always the possibility that Apple simply has better ideas, and its ongoing success ought to demonstrate that “troubling” fact. So we […]