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    Apple and Model Proliferation

    April 23rd, 2015

    Back in 1997, Steve Jobs, newly minted as Apple CEO (well “interim” CEO) began to cut back on Mac model proliferation. Stuck with loads of Performas with different model numbers but not very different specs, it was clear that Apple needed to clean out the catalog. The fundamental change, best signified by the iMac and […]


    The iPad: The Missing Feature

    January 22nd, 2015

    Next week, the truth will be out there about how well Apple did during the holiday quarter. Already there’s plenty of speculation, supposedly based on independent sales surveys, that iPhone sales were off the charts. Based on preliminary estimates from IDC and Gartner, both notorious for undercounting Mac sales, Apple did pretty well moving Macs. […]


    Does the World Need a Smaller iPhone?

    December 30th, 2014

    The tech world can be as topsy-turvy as the rest of our little corner of the universe. At one time, Apple’s iPhone seemed positively huge, with an expansive 3.5-inch display. Desperate for ways to compete with Apple’s handset, other companies decided the easiest solution was simply to deliver gear with larger displays. Apple made a move, […]


    Now About the Alleged Reasons for the iPad Sales Slowdown

    December 8th, 2014

    There has been no end of speculation as to why iPad sales, once soaring, are down slightly this year. True, Apple has recorded tens of millions of sales of the first truly successful tablet computer, but are the glory days over? Aside from the reasons why this might be so, it’s unfortunate that the industry […]