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    The Apple Must Build This Report

    February 15th, 2013

    Being an armchair product designer has its advantages, but the most important is the lack of accountability. You can say anything you want without regard to the consequences of your statements. After all, you’re not actually inventing anything except for some words strung together in sentences, and sentences strung together in paragraphs. If someone is […]


    Apple Gear: So Much for a Lack of Demand

    February 5th, 2013

    So the story is still playing out. Starting in December, there was an unproven claim that demand for the iPhone 5 had taken a nosedive. Why? Because of one unconfirmed report claiming that Apple had cut back on orders for the latest iPhone’s displays. Apple’s stock price took a dip, but things got real bad […]


    The Apple Report: Time to Return to Sanity?

    January 29th, 2013

    For one day, at least, it appeared as if the Wall Street freakout over Apple’s past and future prospects might be abating. The stock price had begun to soar way ahead than the market, increasing by nearly ten dollars per share at the end of the trading day, but that could be a blip. Predicting […]


    They Want Apple to Fire Tim Cook

    January 25th, 2013

    So in the wake of Apple missing analyst expectations for sales and profits during the December quarter, some members of the media have decided that Tim Cook has to go. It’s all his fault, and they need to get someone in there to fix what ails Apple. Or maybe call a medium and contact Steve […]