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    A Reality Check About the iOS 11 Installed Base

    October 13th, 2017

    Raw sets of statistics can often be interpreted in many ways. Taking them out of context can also put those numbers in a very different perspective. So you can point to the recent industry analysis that indicates that Mac sales decreased in the September quarter and say some nasty things about Apple. But it’s fair […]


    About the Installed Base

    February 23rd, 2017

    Typical of Apple’s iOS releases, users of iPhones and iPads upgrade in droves, with hundreds of millions running the upgrade within just a few months. So according to data from the App Store that’s available to developers, as of February 20, Apple reports that 79% of these devices have been upgraded to iOS 10 so far. In […]


    The Apple Product Clutter Report

    March 31st, 2016

    This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]


    Apple and Model Proliferation

    November 13th, 2015

    Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]