It wasn’t so long ago that Apple was considered to be a relic of the past, a company with a brief turn in the sun, but doomed to return to perceived irrelevance. While all the skepticism mounted amid Apple’s move to concentrate on modest product refreshes rather than introduce innovative products and services, clearly things were […]

So let’s look at the early reviews of the iPad Air 2 and the iPad mini 3. They come from that privileged group of journalists who get an early look at brand new Apple gear. In passing, I wouldn’t presume to suggest that Apple favors those who grant positive coverage, since the reviews do have […]

Normally, when Tim Cook introduces an Apple media event, there are lots and lots of numbers. That’s Tim’s expertise, and you expect he’s working his Numbers spreadsheets overtime to select the results that are most favorable to Apple. That sort of happened during Apple’s Thursday media event, where new iPads and a 5K Retina iMac were […]