Today’s iPhone product line has four large-screen models from the iPhone 6-family, plus a 2013 iPhone 5s to fill the demand of those who want something cheaper. Or something with a smaller display. Unfortunately, for those who still want the smaller iPhone who already bought an iPhone 5s in 2013, Apple has no solution. So stick […]

All right, so maybe Apple isn’t walking on water. But it was a close call. Over the past few weeks, there were loads of predictions that iPhone sales weren’t quite up to snuff, that maybe they’d be flat or there’d be a drop. While it was easy to dismiss those predictions in light of the […]

If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]

Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]