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    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]


    Assumptions, Assumptions and More Assumptions

    February 28th, 2012

    So we all know that Microsoft plans to unleash the final version of Windows 8 by the end of the year. The key feature is Metro, which replaces the Start menu with the same tiled-based interface theme that has already failed on Windows Phone and the Zune. Otherwise, it’s still just Windows for better or […]


    Analysts Secretly Want to Run Apple

    February 23rd, 2012

    There’s an immense amount of freedom sitting in front of a computer and putting words on the screen. You can say almost anything you want (but watch the hate speech!), and probably find someone out there who would be willing to read what you say. And maybe agree with you. But that doesn’t necessarily mean […]


    So is Apple Really Going to Introduce a Small iPad?

    February 15th, 2012

    On the heels of reports that the iPad 3 will be launched at an Apple media event on March 7th, there’s one other story that may be a game-changer, if true. According to yet another set of published reports, Apple has been sampling components for an 8-inch iPad with suppliers. The theory goes that such […]