As many of you know, a week or two before Apple releases a new gadget, selected members of the press are seeded with samples so they can release reviews a day or two before it goes on sale. This early buzz, if favorable, can really boost sales from the starting gate. That’s particularly helpful with […]

I assume that most companies are in business to make profits. Sure, some might want to save the planet, but at the end of the day, if revenues and profits aren’t up to snuff, a business might go under. Well, maybe not Amazon, which manages to somehow prosper despite reporting barely any profit over the years. […]

After Tim Cook suggested that we no longer needed a PC, and an iPad was just the ticket, some people took his words out of context. So was he telling us that Macs or PCs were now passé? Yesterday’s news? Certainly that fact that Cook boasts that he no longer takes a Mac with him on […]

So Apple CEO Tim Cook wants you to believe that he doesn’t even use Macs anymore. When he travels he takes an iPad, presumably an iPad Pro nowadays, and an iPhone. No doubt he also has an Apple Pencil and a Smart Keyboard. Aside from the stylus, why not a MacBook or a 13-inch MacBook […]