Let me get to the basics first: Apple’s fourth fiscal quarter financials were blowout by any reasonable estimate. Up until the announcement, it was believed by many that iPhone 8 sales weren’t so good. Reports that iPhone sales in China were up by a decent margin were taken seriously, however, but regarded as only temporary. […]

I don’t know why I have to repeat the obvious, but far too many tech commentators just don’t have a clue. So here we go again. As most of you know, the iPhone X will not ship until November 3rd. Orders will be taken beginning on the previous week. What’s more, there have been rampant […]

Raw sets of statistics can often be interpreted in many ways. Taking them out of context can also put those numbers in a very different perspective. So you can point to the recent industry analysis that indicates that Mac sales decreased in the September quarter and say some nasty things about Apple. But it’s fair […]

So let’s put this all together now: Apple allegedly sells higher-priced gear than the competition, yet puts significant restrictions on the use of these devices. You have to accept Apple’s ecosystem — make that walled garden — in order to buy Apple. It may, to some degree, be akin to joining a cult where the […]