Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

When you look over Apple’s history, and its brushes with disaster in the mid-1990s, maybe you can understand the reason for skepticism about the company’s ongoing success. But after nearly 20 years, one would think that such fears, or hopes, would fade away. No company that rises to the heights of Apple, and remains there […]

As development continues on fall’s OS updates, Apple hasn’t stopped working to improve the current versions. So on Monday, expected updates appeared for OS X version 10.11.6, iOS version 9.3.3, watchOS 2.2.2, and tvOS 9.2.1. All told, Apple has been busy, and it’s interesting how these were all timed to appear around the same time. The […]

The iOS refresh has been an annual event since the beginning. You can depend on learning about the next version a WWDC keynote and now, with an active public beta program, access to the new iOS within a month or so thereafter. While Apple had settled on longer cycles for the operating system formerly known as […]