One of the downsides of a company as secretive as Apple is that customers and the media will feel compelled to speculate about new products. Some of that speculation will be true, some of it not, but it’s usually hard to know in advance which predictions will pan out except through logic, reason and a […]

Several years ago, during one of their quarterly conference calls with financial analysts, Apple again dismissed the possibility that they’d ever build a cheap Mac. The reason, often stated, is that they didn’t want to build a crappy Mac. Well, it is true that, in the 1990s when Apple couldn’t do anything right (more or […]

Whenever you hear people tell you that the Mac has a teeny tiny market share, you should alert them to the latest news, because they seem to be somewhat out of touch. You see, according to Net Applications, which surveys a huge chunk of Web sites to gather such details, the Mac OS gathered 9.93 […]

Apple has continued to raise the bar for cutting-edge industrial design, but little has changed when it comes to appearance in the Mac lineup in recent years, other than the strikingly individualistic beveled shape of the MacBook AIr. As my friend Rob Griffiths, of Macworld, observes in an intriguing commentary this week: “But then, I […]