A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next. On the […]

It’s fair to say that if you repeat a somewhat reasonable rumor about Apple year after year, it might eventually come to pass. So as its ARM-based CPUs have become more and more powerful, it seems a given that Apple is poised to ditch Intel one of these days and make the third processor switchover […]

Over the years, some tech pundits have decided that Apple really needs to drop the Mac. To them, it has outlived its usefulness and, besides, far more money is made from selling iPhones. But it’s a good source of hit bait to claim that “Mac users don’t really matter to Apple.” Indeed, Apple has, at […]

Are we really and truly in the twilight of the PC era? Is it true that most personal computing is moving towards mobile platforms — smartphones and tablets? Will the PC become the pickup truck, as Steve Jobs once claimed, and thus needed by fewer people? Now those of you who follow the auto industry […]