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    Getting Realistic About Mac Upgrades

    December 27th, 2016

    Apple has received its share of attacks this year, and some of it appears to be deserved. But I won’t dwell on the possibilities except for the device that used to be its most important product — the Mac. Up until the past year, you could usually depend on annual product refreshes. The usual setup was to […]


    The Future of the Mac — Plusses and Minuses

    December 21st, 2016

    The future of the Mac has become fodder for discussions by a major financial publication that is getting lots of circulation at the same time Tim Cook, in a message to Apple employees, has reasserted the company’s commitment to the Mac. You’d think it’s either one or the other, or perhaps there are elements of […]


    Was 2016 Really a Disaster for Apple?

    December 20th, 2016

    Apple’s critics are out in force this holiday season with end-of-the-year pronouncements. Some say it was a mixed back, but few speak of it as notable. Some suggest Apple had a really bad year, that it couldn’t possibly get much worse. Clearly the latter rating doesn’t recognize the years when Apple was really in shaky condition. […]


    The Benefits of Putting “MacBook Pro” and “Lie” in a Title

    November 8th, 2016

    I’ll bet you didn’t know this, but Apple has been lying to you all along about the MacBook Pro. You see, according to a certain blogger that shall not be identified here, it’s not really a “Pro” machine. Besides, using the word “Pro” is just an old fashioned cliche, and maybe Apple should stop identifying its […]