There are certain media outlets that are well-connected when it comes to Apple. So when Re/code reported that Apple plans to hold a media event on Thursday, October 27th, presumably to launch new Macs, you can probably take it to the bank. Indeed, that’s as late as it can get to announce Mac upgrades and […]

Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

Today’s iPhone product line has four large-screen models from the iPhone 6-family, plus a 2013 iPhone 5s to fill the demand of those who want something cheaper. Or something with a smaller display. Unfortunately, for those who still want the smaller iPhone who already bought an iPhone 5s in 2013, Apple has no solution. So stick […]

During his appearance this past weekend on The Tech Night Owl LIVE, commentator Peter Cohen suggested that Apple’s Jonathan Ive has a “thin fetish.” He didn’t make that statement to be provocative, but to suggest that Ive had taken some wrong turns in design in the interests of style over substance. So it makes sense […]