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    Returning to the Mac

    March 24th, 2017

    So Apple will probably have more iPad updates in the coming weeks or months. But that takes us back to Apple’s “other” entry in the personal computer space, the Mac. Where are the spring Mac refreshes? Are there going to be any? More to the point, when Apple CEO Tim Cook asserts that the company […]


    So Apple Won’t Make the Computer You Want

    February 7th, 2017

    The other day, readers commented on an article in our latest newsletter about the future of the Mac, complaining that Apple wasn’t building the Macs they wanted. In writing that piece, I basically assumed there would be no entirely new models, that what Apple planned was to refresh existing gear. Indeed, I have written several pieces about […]


    Mac Upgrades: Finding Innovative Things to Do

    January 3rd, 2017

    Over the past week or two, I’ve read a number of articles suggesting what Apple may or may not do with the Mac platform this year. Most take a lean approach, that several models will get minor processor/graphics/drive refreshes, and that’s about it. There have been scattered mentions of a price adjustment for the MacBook […]


    What Do You Expect from a Mac Upgrade?

    December 22nd, 2016

    It’s very clear that Mac users are really feeling left out these days by the dearth of product upgrades from Apple. Some of you may have read the Bloomberg piece that claims that the Mac platform is getting short shrift. But CEO Tim Cook now asserts there are great things for desktop computers in Apple’s […]