As any one who has dared invest on Wall Street can attest, psychology remains a huge factor in a company’s stock performance. If you perceive that a company’s sales are apt to increase, you buy its stock to take advantage of the expected higher prices, and if you perceive that sales are not meeting expectations, […]

When 2005 began, I doubt that many of you expected Apple would announce a switch to Intel processors by the middle of the year. At the time, the new products included a pair of product lines that Apple said it wouldn’t produce: The Mac mini and the iPod shuffle. So you knew from the get-go […]

I don’t like to depend on what rumor sites say, although they are sometimes right. And when Mac developers violate their nondisclosure agreements with Apple and tell you things they shouldn’t be discussing, you want to both listen and tell them to keep their mouths shut. What a dilemma! But one fact is emerging from […]

Sometimes I think it was all a dream. I was sitting in the press box during June’s WWDC keynote and heard Steve Jobs explain some of the basics of Apple’s planned switch to Intel processors. I then read the stories about his press conference last week in Paris, in which he said the company was […]