To understand what Apple is doing with the iMac, you’ll want to recall where it all began. I’ve mentioned this before, but I was there when it started, as a member of Apple’s Customer Quality Feedback program, which allowed Mac users access to software and, on occasion, hardware. Well, in the spring of 1998, Apple […]

So Apple will probably have more iPad updates in the coming weeks or months. But that takes us back to Apple’s “other” entry in the personal computer space, the Mac. Where are the spring Mac refreshes? Are there going to be any? More to the point, when Apple CEO Tim Cook asserts that the company […]

Over the years, I’ve tended to acquire Macs on two-year cycles, since that’s usually how long it takes for the newest model to be substantially faster and more productive than the older machine. The intermediate updates, each year, tend to be far more incremental, although Apple’s upmarket approach version of the iMac, which debuted in […]

Some time back, I wrote a commentary suggesting that, one of these days, Apple might give up on the Mac Pro, for essentially the same reason that the Xserve is no more. If customers aren’t buying them in sufficient quantities to justify production, Apple isn’t going to produce. Period. Unfortunately, a few online pundits misrepresented […]