Well, he did it again. Steve Jobs went and pulled a fast one on the media analysts and rumor sites. Yes, two Mac models with Intel processors were introduced, but they weren’t quite the ones many expected. That’s either good or bad, depending on whether a budget-priced Mac was in your sights. Take the iMac. […]

The December issue of Consumer Reports is typically a holiday shopping guide. From vacuum cleaners, to personal computers, you’ll learn about the latest and greatest. Well, more or less that is. Once again, Apple is both praised and given unfair treatment at the hands of the anonymous editors and writers of CR. In distilling the […]

Despite the misleading spin about what Steve Jobs really said to explain Apple’s move to Intel chips, let’s take him at his word, which is more than sufficient to raise some fascinating possibilities. We’re talking about lower power chips with greater performance than what IBM could offer, and that includes those new dual-core chips. But […]

In the previous chapter of this little tale, I pointed out how Apple’s skeptical protests about whether a possible new product makes sense should be taken with a grain of salt. On the top of the list were such “unthinkables” as a cheap Mac and an iPod with Flash memory, products that were later released […]