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    Microsoft’s New Ad Campaign Ignores Logic

    September 8th, 2008

    So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]


    The Numbers Game: Are iTunes Sales Soaring or Falling?

    December 14th, 2006

    You can prove just about anything with numbers, so I find it hard to take statistics too seriously. A case in point is the report the other day that sales at the iTunes store collapsed during the first nine months of 2006. Originating from Forrester Research, it was claimed that monthly revenue at iTunes had […]


    The Browser Report: Would You Tell 20% of Your Customers to Take a Hike?

    July 12th, 2006

    It is an old story. You try to access a commerce site, when you get the dreaded message that Windows Internet Explorer is required. Sure, you could try that aging Mac version, but more likely than not, it won’t work either. Now if you talk to the people who run the site in question, they’ll […]