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    Apple’s Sales Figures: Whom Do You Trust?

    January 14th, 2010

    As you know, different market research firms have different number-crunching methodologies, so you can expect that the results will vary, and sometimes be contradictory. A case in point might be the first reports of U.S. PC sales for the last quarter. Depending on which firm’s figures you quote, Apple either gained market share or lost […]


    Newsletter Issue #518: Apple’s Magic Mouse is an Acquired Taste

    November 1st, 2009

    I have to tell you that I’ve long held a love/hate relationship with Apple’s input devices. Although my very first Mac used the standard Apple mouse, I continued to flirt with replacements. Indeed, this is a quest that continues to this very day. First there was the legendary Kensington TurboMouse, now known as the ExpertMouse. […]


    So What About a Cheap Mac?

    May 19th, 2009

    The critics say Apple needs to reduce the price of Macs. Apple says they won’t build junk. So between these two extremes, is there a happy medium that would make your next Mac more affordable? Today’s Mac begins at $599, for the entry-level Mac mini. You can customize it after a fashion with a larger […]


    The Night Owl Will Switch to Note-books — In Five Years!

    May 12th, 2009

    As you know, Apple sells far more note-books than desktops these days. That’s just the trend in the industry, accelerated on the PC side by the rise of netbooks. Certainly, this transition makes a lot of sense, since you don’t have to fret over synchronizing two computers. You can do everything with just one — […]