Some suggest change is good. Some talk of change you can believe in, but it’s a sure thing that you can’t rest on your laurels. Taking us to a certain “fruit company” that we all know about, some members of the media have begun to suggest that Apple needs to change (or fix) a few […]

From time to time, I’ve written commentaries stating my belief that you shouldn’t expect Apple to be number one in every product category. Further, they do not have to be number one to be hugely successful, and there’s loads of evidence for that statement. My remarks came ahead of a fascinating article appeared in Fortune, […]

Yes, we all know that an iPad version 2.0 will be out early next year, probably in February or March. With the onslaught of supposed iPad killers from Samsung, HP, RIM and other companies, this comes as no surprise. Despite having trouble keeping up with demand, Apple moved the iPad into the top slot among […]

You just know that lots of so-called journalists and industry analysts promise to deliver the straight news about the goings on at Apple. But for a number of reasons, including the extremely secretive nature of the company, they fall down on the job big time. Consider just speculating about new products. Back in the early […]