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    Is Apple Finally Getting a Hand on Pricing?

    February 26th, 2005

    For as long as I can remember, one of the biggest objections Windows users posed to buying a Mac was the price. The conventional wisdom, repeated by many technology writers, had it that you must pay a premium to buy a product with the Apple logo on it. But is it really true? Well, if […]


    From the Expo Floor #3: So Apple is Walking on Water

    January 15th, 2005

    These days, Apple appears to have discovered the magic formula of exceeding expectations. This was particularly true as Wall Street analysts began predicting just how much money it made in the last quarter. I doubt even the company’s own money people could have come up with the end result, since it exceeded their guidance as […]