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    Apple and Model Proliferation

    November 13th, 2015

    Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]


    The Apple “Feeling Left Behind” Report

    November 12th, 2015

    I do not choose what topics to write about based on anticipated reader reaction. I’m happy that some receive more comments than others, and sometimes I wonder why a few attract very little response. But that doesn’t change my choices. So when I wrote an article about whether Apple was giving OS X and Macs […]


    Is Apple Losing Interest in OS X?

    November 10th, 2015

    The launch of Mac OS X as a Public Beta in the fall of 2000 signified a sea change for Mac users. Coming four years after the purchase of NeXT, it represented the vindication of that deal, which also meant the return of Steve Jobs to Apple. Here it was, the long-delayed industrial strength replacement for the […]


    Apple Doesn’t Get Keyboards

    November 4th, 2015

    This column is very personal. The keyboards I use and find best for my needs are very much apt to disappoint many of you. In fact, I’m sure of it, but I hope you’ll look at the big picture. Once upon a time, my favorite keyboard was the Apple Extended Keyboard II. Introduced in 1990, […]