This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]

Note: I’m writing this column with the assumption that Apple does not plan to significantly alter the Mac lineup during its March 21st media event. Or at least there are no indications of such plans from the rumor sites, from the supply chains, or from the usual offenders when it comes to possible new products and services. […]

So OS X El Capitan has been out for nearly six months. So, therefore, it must be time to talk about its successor. Before I get started, I am not going to speculate as to which California-based scenic landmark Apple will choose next. In the scheme of things, it really doesn’t matter what name is selected, […]

So the truth is out there. We know that Samsung’s sales and profits aren’t setting the tech world afire. Most of the sales are confined to low-end gear, and the flagship Galaxy smartphones are also-rans compared to iPhones. But the total numbers exceed the iPhone, so Apple still comes across, to some, as second best, at […]