The future of the Mac has become fodder for discussions by a major financial publication that is getting lots of circulation at the same time Tim Cook, in a message to Apple employees, has reasserted the company’s commitment to the Mac. You’d think it’s either one or the other, or perhaps there are elements of […]

Apple’s critics are out in force this holiday season with end-of-the-year pronouncements. Some say it was a mixed back, but few speak of it as notable. Some suggest Apple had a really bad year, that it couldn’t possibly get much worse. Clearly the latter rating doesn’t recognize the years when Apple was really in shaky condition. […]

Meeting customer demands for new products is an impossible task. But some companies try, with loads of products in their lineups that differ only slightly. So normally a TV maker will have several groups of products at different price ranges with various features and specs to separate the cheap, cheapest. mid-priced and the high-end, with […]

Shortly before I began to write this column, I saw a TV ad for the new MacBook Pro. The only memorable part was the flashy deomonstration of the joys of the Touch Bar, and it is the tentpole feature of the new notebooks. The rest isn’t quite so important. It doesn’t matter that it’s thinner […]