Funny how some Apple critics are so often proved wrong. Take the claim that, when Sir Jonathan Ive became Apple’s Chief Design Officer in 2015, it was the first step on the road to leaving the company. Maybe he’d just gather up his family and return to the UK, or perhaps find another gig. In […]

Does it matter if a company is late to ship a product? I suppose if you need it right away, now, yesterday as if you’re life depended on it, maybe it would be a major issue. If you wanted to give it as a gift for the holidays, someone’s birthday or someone’s anniversary, and the […]

For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]

Apple’s cheapest Mac arrived in 2005, only weeks after Apple claimed, during a quarterly conference call with financial analysts, that it would never produce a cheap Mac. Well, they actually labeled cheap PCs as “junk,” but the Mac mini was definitely not junk, even though it was, at $499, fairly cheap. It was no frills […]