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    Macworld Expo #2: The Almost Non-Mac Keynote

    January 10th, 2007

    How times have changed. Not so many years ago, Apple used a Macworld Expo keynote to unleash the latest and greatest Mac hardware. Certainly last year was a prime example, with the introduction of the first crop of Intel-based computers, and an assurance that they’ll all be called Mac from now on. Thus ended the […]


    Those Mac Myths Just Won’t Go Away

    October 25th, 2006

    The other day, I got a letter from a long-time reader that, in part, disputed my contention that Macs were now priced similar to comparably-equipped Windows PCs. Why? Not because of any factual information, but because Consumer Reports magazine said so. This reaction is understandable, since Consumer Reports is supposed to be incorruptible. After all, […]


    The Leopard Report: Apple Needs to Add Lots of Extras

    June 29th, 2006

    Over the next few weeks, lots of tech people will vie for your attention with their grab bags of wish lists for the next Mac OS X upgrade. Some suggest that Apple might even ditch the feline code-name, and use something with greater marketing potential. On the other hand, they’ve made a big deal of […]


    The Conspiracy to Destroy Apple

    June 21st, 2006

    You know, everyone loves a good conspiracy theory, and while I’ve got your attention, let me make it quite clear that this really isn’t a single or unified movement to wreck the company. No, it’s a collection of conspiracies, separate movements that, while no doubt honorable in intent, would end up destroying Apple Computer as […]