In recent months, I’ve come to believe that most people finally understand that Macs and PCs are comparably priced when comparably equipped. That is, until I read some more of that silly fiction that attempts to convey precisely the reverse, that Apple is the BMW, and the PC is the Ford, and that the former […]

How well I remember the claim, years ago, that Macs weren’t really business computers. The interface was simply too cute, and you had to use a genuine PC to get real business chores done. Of course, they forgot that Microsoft Excel actually premiered on the Mac platform before it was ported to Windows. The same […]

As soon as Apple contacted selected members of the media and summoned them for a briefing at its corporate campus in Cupertino, speculation mounted as to what new developments have been wrought. For the most part, that speculation was, amazingly enough, almost right on the money, close enough that you begin to think that maybe […]

In interviewing author Kirk McElhearn for this week’s episode of The Tech Night Owl LIVE, we got to talking about whether Apple should look at some alternatives for distributing Mac OS X and some of its consumer-level digital life products. Today, you can buy Tiger for $129 for the single-user package. A .Mac subscription is […]