• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Ilife

    Apple, Wall Street and Schizophrenia

    October 30th, 2013

    As usual, Apple must play by a different set of rules when it comes to Wall Street. You would think a company’s profits would actually make a difference, but that expectation would be wrong. So even though Apple’s margins, though somewhat lower than before, are the envy of the tech industry, it’s just not enough. […]


    The Mavericks is Free Report and More

    October 23rd, 2013

    Sometimes the Night Owl makes a prediction and even gets it right. So when I suggested that Apple would make Mavericks free in order to reach as many potential Mac users as possible, and stick it to Microsoft for charging up to $199 for Windows 8 upgrades, I bet some of you didn’t believe me. […]


    The State of Predictability — Apple Style

    September 11th, 2013

    All right, I was disappointed. The WWDC keynote in June was streamed live online and via Apple TV. I looked for an icon on my Apple TV and there was no comparable link, but I was able to simply consult the live blogs from those who were present. The presentation finally went online later in […]


    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]