One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]

It may seem strange that I must always return to Apple’s previous processor transition in discussions of this sort, but the comparisons are important to some of you. When I purchased that first Power Mac 8100/80 back in 1994, the wait for native software seemed endless. Sure, there was a plugin from Adobe that accelerated […]

If you can believe all those published reports in recent weeks, the keynote address Steve Jobs will deliver next month in San Francisco will be anticlimactic. Nothing he plans to say will come as much of a surprise. The rumors and speculation talks of a brand new iBook and Mac mini, and perhaps version 2.0 […]