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    Newsletter Issue #987: Apple and the Failing Upgrade Argument

    April 17th, 2020

    The best way for me to put this in perspective is to turn back the hands of time to my early days as the owner of a personal computer, in the mid-1980s. In those days, I was in a position to upgrade frequently, even though it was fair to say that I could put off […]


    Apple Builds Enterprise Support

    February 21st, 2018

    During the days when Steve Jobs ran the show, Apple and the enterprise appeared to exist in different universes. Indeed, it was once common to claim that Macs were consumer computers, and shouldn’t be taken seriously for business use. The interface was too pretty. Besides, there was no software for the Mac, even though that […]


    Yet Another Look at Mac Sales Numbers

    November 8th, 2017

    It’s easy to forget when PC market surveys get it all wrong. The facts are simply ignored, as follow-up stories pretend it never happened. So early in October, both Gartner and IDC released surveys of global PC sales. According to IDC, Mac sales totaled 4,901,000, representing a mere 0.3% growth over last year. Gartner, however, […]


    More About the Business Case for the Mac

    October 27th, 2017

    When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly. Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress […]