The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about. One, as you recall, was “multiple selections,” […]

Whenever an analyst wants to write something without thinking, it’s easy to pontificate on such silliness as the alleged resemblance of the iPod to the Sony Walkman. Both gained iconic status, but the latter was eventually largely supplanted by me-too products that were cheaper and offered identical or additional features. And let’s not forget the famous […]