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    The Truth According to Steve Jobs

    June 2nd, 2010

    It’s hard to know whether it was all prearranged, or whether Walt Mossberg and Kara Swisher, the hosts of this week’s AllThingsDigital conference, make a habit of asking softball questions of prestigious guests, but there were no attempts to pin down Steve Jobs on the critical questions. Call the performance closer to a Larry King […]


    Apple’s Not-So-Secret Plot to Change Technology Standards

    February 2nd, 2010

    No, folks, this isn’t a conspiracy theory, nor do I actually believe Apple’s being especially secretive about the things they do to make you switch from one technology standard to another. But it sometimes takes a few years to comprehend their vision. Take the decision to embrace USB in 1998 starting with the original iMac. […]


    Newsletter Issue #519: Are Speed Bumps Hitting the Wall?

    November 8th, 2009

    In introducing the original Power Mac G5 at the WWDC in 2003, Steve Jobs said the brilliant engineers at IBM would have a 3GHz version within a year’s time. As you know, that never happened, and, a mere two years later, Apple signed with Intel and dumped the PowerPC for good. Yet it’s now six […]


    Apple and Microsoft: It’s All About the Money

    November 4th, 2009

    The cult status people apply to Apple Inc., Steve Jobs, and the products bearing the company’s logo are no doubt sufficient to make you believe that they were all built to change the world. Maybe that’s true, but don’t think for a moment that’s why Apple is in business. You see, the tech world is […]