Meeting customer demands for new products is an impossible task. But some companies try, with loads of products in their lineups that differ only slightly. So normally a TV maker will have several groups of products at different price ranges with various features and specs to separate the cheap, cheapest. mid-priced and the high-end, with […]

I should feel lucky. I’ve owned several VWs over the years, but never considered a diesel option. Not that I had any prejudice against a different kind of engine — I owned one of Mazdas original rotary engine cars in the 1970s — but the value proposition just didn’t make much sense to me. Here’s why: […]

As some of you know, I’m between cars. Well, just before Thanksgiving, I had a call from a client — let’s call him Robert — who asked me to come over to fix his Mac. We set Monday for the visit, and since he lived just a few minutes away, he arrived to pick me […]

There’s an unfortunate habit of the media, and even industry executives, to underestimate Apple. Do you remember when the iPhone came out, and how Steve Ballmer famously announced, “There’s no chance that the iPhone is going to get any significant market share”? I’m serious! Of course, when you look at the market share of the […]