All right, we all know the score: Google’s Android mobile platform is dominant worldwide. Apple is in second place, but the critics say this is just a replay of the old Mac versus Windows wars. As more and more commodity handsets powered by Android are sold, Apple will be consigned to their traditional niche status. […]

There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

As we approach the second quarter of 2013, and Apple’s stock price remains down in the dumps, you have to wonder what the company is preparing for its next act. So far this year, Apple product changes or refreshes have been relatively minor in the scheme of things. The MacBook Pro with Retina display may […]

Last October, Apple introduced a major refresh for the iMac. The 2012 version was thinner, at least at the edges, promised a better quality picture, and, oh yes, didn’t have an optical drive. Apple made a huge deal touting the fact that the iMac was a mere 5mm thick at the edges, although it fattened […]