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    Macs on Intel — 11 Years Later

    June 7th, 2016

    I read a piece at Wired this week that reminded me of something that many of today’s Mac users probably never heard before. June 6, 2016 is the 11th anniversary of Steve Jobs’ original announcement that Macs were switching from the PowerPC to Intel. And to say that Mac users of the time were surprised is […]


    Apple on a Shopping Tour?

    April 29th, 2016

    So, gentle reader, please consider this week’s statement from Tim Cook that, when it comes to future acquisitions, “We could definitely buy something larger than we bought thus far.” With the exception of Beats Electronics, which had a profitable line of premium-priced headphones, Apple has purchased technology to add to its portfolio. So there was Siri, […]


    Getting it All Wrong

    April 22nd, 2016

    There are a number of online pundits who evidently believe they know what Apple is up to, and they also know whether it’ll be a success or failure. They are widely quoted, often without question or comment. Well, except for a few realists who actually do a little fact-checking or research the predictions to see […]


    The Apple Product Clutter Report

    March 31st, 2016

    This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]