The oh-so-common perception is that Apple is the luxury consumer electronics company, and only the well heeled are able to buy their iconic gadgets. However, despite the global financial meltdown of recent years, the company continues to earn record revenues and profits. People can’t stay away from iPads, iPhones, Macs, and so on and so […]

It wasn’t so many years ago that Apple’s Mac market share was a mere blip compared to the Windows PC. Some suggested it was mostly noise, and very little signal, but that’s also when the tech pundit of the week suggested Apple was dying any day now. For the past 19 quarters, Apple’s sales growth […]

Over the years, Apple has been urged time and time again by customers and media analysts to build cheaper gear. When they respond at all, the answer is usually the same. Apple won’t build junk, and they cannot find a way to cheapen Macs, for example, without sacrificing quality and features. At the same time, […]

So I’m watching last week’s episode of the USA Network’s lightweight but breezy legal drama, “Fairly Legal,” when the iPad becomes a plot element. Seems an Assistant DA, once married to the show’s lead character, wants to buy her a birthday present, and please don’t ask me to explain the fine details. Well, another character, […]