In the scheme of things, the iPad, up until recently, was not considered to be an expensive product. The pundits had it that Apple would be charging up to $1,000 for the first version, and were totally flummoxed when Apple announced starting prices at just $499. Indeed, that price point formed the threshold for competing […]

When Apple was a favorite beleaguered company back in the 1990s, it almost seemed as if the tech media, other than those dedicated to covering Macs for a living, would have been delighted had the company bit the bullet and vanished. After all, Apple was yesterday’s news. Real PC users ran Microsoft Windows. You have […]

I started using Macs in the 1980s not for recreation, but to get work done. I was involved in writing and desktop publishing. The latter had just debuted on the Mac; I was using them at the office, and needed to bring work home from time to time; I traveled with a regular supply of […]

An interesting phenomenon is playing out in the PC industry. To see where it’s going, let’s take a look at the past, particularly in the 1990s, when Apple as a company was regarded as lost. Before Steve Jobs returned, plenty of red ink was being shed, and some suggested Apple would be gone in a […]