So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]

Apple CEO Tim Cook and HP CEO Meg Whitman have one thing in common. Both took their positions in the late summer of 2011. The similarities pretty much end there. Cook had previous experience as interim CEO of Apple when Steve Jobs took several sick leaves. During that time, Apple achieved record sales and profits, […]

The other day I mentioned a little exchange I had with an online poster who believes that Macs are high-end consumer machines, not suitable for business. As I said at the time, this is the sort of myth that has existed since the very first Mac arrived in 1984. Then it was about the pretty […]

Imagine the dilemma Apple would face if the majority of Mac users still used the original version of OS X released in 2001. Of course that would be a near-impossible situation for the simple reason that most of the Macs still in service can’t run that OS — it’s too old. What’s more, OS X 10.0 was […]